Google recently made changes to its search results page. This change helps us discover the new types of information and quickly determine what’s most useful for us. This visual refresh of the mobile search results page guides us through the information available on the web. If you did not notice those changes then look at the below image.

Changes to Search Results with Branding

Changes to the search results with Branding

With this new design, a website’s branding can be front and center, helping us better understand where the information is coming from and what pages have what we are looking for. The name of the website and its icon appear at the top of the results card to help anchor each result, so we can easily scan the page of results and decide what to explore next.

Changes to Ads with Info icon

Ad icon is bold in the Google Search Results Page and it has info icon on right side

From now on Ads appear in a different way. You will see an Ad label in place of Website brand. Also, you can notice and info icon on the right side of the Ad. This is similar to the normal search result except you will see Ad label and info icon. The rest is the same i.e., the same Website Address or Breadcrumbs. This helps to find where the actual information is coming. The info icon on the right side shows Why this Ad?

For whom this change helps?

Well, this change is much needed and a long-awaited one. Also having this type of search results is not new and it is a copied one (maybe). This is helpful for both the website visitors and website content creators. From now on visitors can keep an eye on the websites they are visiting and it also helps to revisit the same website again and again if it is liked. Content creators can now use a better and high-quality image for their Branding at that results page.

Is this change a copied one?

Maybe Yes. This change might have been bought from Yandex Search Results Page. Yandex in its search results page displays branding but in a different way. Look at the below image and you will understand.

Yandex search results page having Website Brand from years

From many years Yandex is having that type of results page. It provides everything what the Google Search now made changes and also it provides information about the website with a menu at the right side of the result. You can try those by going to the Yandex Official site and fire a query.

In Yandex search results you will see branding below the title of the post (Only on Mobile). Yandex has that type of results in both Desktop and Mobile versions. In the Desktop results, you will see branding first, followed by Title of the post.

Google will bring changes to the search results page of Desktop too. We will see branding there (in Desktop), similar to Yandex but with slight variation in the position of Websites Brand. Hope you all liked the new change of having website brand at the results page. I loved it.